GYMSIDE
Founding cohort · 2026

The challenger brands making waves in the gym.

Gymside is where up-and-coming challenger brands - built for the gym member - get discovered, tested by real gyms, and reordered at wholesale in one tap. Which side are you on?

For emerging brands

I'm a brand

Get your challenger brand into gyms - and learn exactly what to fix while you do. Founding slots are open in five categories.

Enter the brand portal
For gym owners

I'm a gym

Discover the challenger brands your members haven't found yet. Try a curated monthly box, reorder the winners at wholesale in one tap.

Enter the gym portal
Built by Underdog - a beverage brand that's lived the gym channel firsthand. · jstanizzi@drinkunderdog.co · Admin
Founding brand invite · 2026

Get your challenger brand into gyms - and learn exactly what to fix while you do.

Gymside is a launchpad for up-and-coming brands designed for the gym member. We put you in front of gym owners through a curated monthly mystery box, then feed you the real buyer signal you need to pivot, sharpen, and grow - while gyms reorder what they love at wholesale.

5Founding slots open
FreeTo join the portfolio
1Brand per category
This Month's Box● Live
One brand per category - claim yours before the slot fills.
The loop

One box builds two things at once

Every mystery box is distribution for you and discovery for the gym. The reorder data that comes back is the product - it's how a challenger brand finds its footing before scaling anywhere else.

You
1

Join the portfolio

Set a wholesale rate, ship samples. Free to join - that's the only commitment.

Gym
2

Land in the box

Gym owners get your product in their curated monthly mystery box.

Gym
3

They reorder

What members love, the gym restocks at wholesale - one tap, no rep.

You
4

Get the signal

Reorder rate, SKUs that moved, price & positioning notes, peer benchmarks.

The real value

Early product-market feedback, not just distribution

Test in the gym channel before you scale anywhere else. See how real buyers respond so you can adapt product, pricing, and positioning early - when changes are cheap. This is your brand dashboard.

Underdog · Energy
Cohort box · March 2026

Reorder rate by gym

Category benchmark vs. peers

Sign in to your brand portal
Claim a category

One challenger brand per category

We curate a single brand per category for the first boxes - so every product gets a clean read and no one fights for the same shelf. Underdog anchors Energy. Five founding slots are open.

The offer

What you get, and what it takes

What you get

Distribution, a reorder path, and the data to sharpen your whole go-to-market.

  • Placement in front of gym owners actively hunting for new products to stock.
  • A built-in wholesale reorder path - gyms who like you buy again in the app.
  • Founding-brand status as we scale into members downstream.
  • Real buyer signal - reorder rate, SKUs & flavors that moved, price notes, peer benchmarks.

What it takes

Low commitment by design - this is meant to be low-stakes R&D.

  • Free to join the brand portfolio.
  • Set a wholesale rate for gym buyers. That's the only commitment.
  • Optional paid placement in the mystery box for maximum exposure.
  • Ship samples for the first box. We handle curation and fulfillment.
01

Book a call

15 minutes to see if you're a fit for the cohort.

02

Set your wholesale rate

You control the price gyms pay. No listing fees.

03

Ship samples

Send product for the curated box.

04

First box goes out

Gyms try it - and the signal starts flowing back.

Founding brand invite

Only one brand per category makes the launch cohort.

Energy is taken - that's Underdog. Five founding slots are open. Tell us where your challenger brand fits and we'll review your application.

Application received

Thanks — your category application is in. We'll review it and follow up by email. You're now in the founding-brand pipeline.

For gym owners · 2026

Stock the challenger brands your members haven't found yet.

Every month, get a curated mystery box of up-and-coming brands designed for the gym member - before they hit the mainstream. Try them on your floor, then reorder the winners at wholesale in one tap. One cart across every brand, Net-15 terms, no rep required.

6Curated categories
1 tapWholesale reorder
Net-15For approved gyms
Your box this month● Ships monthly
Try them on your members - reorder favorites at wholesale, one tap.
How it works

Discovery, delivered monthly

Gymside does the sourcing so you don't have to. You get first look at challenger brands built for the gym member - and a dead-simple way to restock what works.

1

Get the box

A curated monthly mystery box of new, gym-ready brands lands at your gym.

2

Try on members

Put the products in front of the people who actually train at your gym.

3

Reorder in one tap

Restock the winners at wholesale in the app - one cart across every brand.

4

Keep discovering

Next month's box brings the next wave of challenger brands to test.

The reorder app · powered by your wholesale account

Reorder what your members love

A preview of the reorder app an approved wholesale gym uses once its box ships. Wholesale pricing shows automatically - no code to type - with Net-15 terms and one cart across every brand. Sign in to load your own account.

Your reorder app Preview
Once you're an approved wholesale gym, this is your account - wholesale pricing applied automatically, Net-15 terms, one cart across every brand.
Sign in to see order history & tracking →
Wholesale pricing shown is yours. Approved gyms get volume-tiered wholesale prices automatically, with a $100 order minimum. Placing an order creates a real invoice — prepay on your first orders, and Net-15 unlocks after 2 paid orders.
Why gyms join

The easiest new-product pipeline you'll run

What you get

First access to the brands members will ask for next.

  • Curated challenger brands - vetted, gym-ready, and built for the member, not the grocery aisle.
  • One cart, every brand - reorder across the whole portfolio in a single checkout.
  • Net-15 terms for approved gyms - stock now, pay later.
  • No reps, no PO chase - it's an app, not a distributor rolodex.

How it costs

Built to be low-risk for the gym.

  • Wholesale pricing straight from the brand - healthy margin on your shelf.
  • No commitment to restock - only reorder what your members actually buy.
  • Discover early - get the brand before it's on every shelf in town.
  • Your feedback shapes the box - tell us what your floor wants more of.
Join the platform

Get your first curated box.

Tell us about your gym and we'll get you set up with your first monthly mystery box - and reorder access to the whole portfolio.

Application received

Thanks — your gym's application is in. We'll review it and email you to get your account approved. Welcome to Gymside.